Présentation de l'artiste
Leela Cyd
Leela Cyd is a photographer based in Santa Barbara,
California.
She is looking for the in-between moments, the details and the emotion of places,
people or things. When she’s not making pictures or in the studio she’s playing
with her two young children dreaming up their next adventure.
Leela’s client roster includes Toyota, Square, Bragg, Sonos, Campari, UGG, Hoka,
Willow, Bon Appetit, The Kitchn, Apartment Therapy and the NYTimes among
others.
Leela has also authored and photographed 4 of her own books, Food with Friends,
Tasting Hygge, Cooking Up Trouble and Styling for Instagram.
Contact at Leela@leelacyd.com

Artist statement
Cyd’s series about grocery store flowers attempts to make beauty from the
mundane. The irony that she lives in Santa Barbara, a landscape bursting with
natural beauty, and using solely what’s available at the neighborhood market —
grabbed in a hurry along with milk, eggs and bread for the children — is what it’s
about. It’s an unnatural, almost ugly version of beautiful that Leela is mining.
The language of flowers is one of time, glory and rot. The impermanence makes
them the ultimate studio buddy — always a reminder of the clock moving ever
forward … Leela’s interest in florals have gotten her in trouble in her commercial
photo pursuits ‘too bright, too unattainable!’ Clients have criticized and removed
from the